Friday, October 9, 2009

Critique of No on 1's new ad

No on 1 has a new ad out:

I'm only being a little bit snarky when I say that exhorting the kinds of people who would be likely to vote yes on Prop 1 to actually read something is a big waste of time.

Seriously, though, from a tactical perspective I'm not sure this is such a good idea. The big fear card that the bad guys are playing is that our children will have to learn that families can include loving gay parents. That's it. It is not the fear that their children will catch teh gay jurmms as a result of this, it's just the fact that their children will learn it exists at all.

See, we on the other side don't get that, because we don't see how that could possibly be objectionable; we assume that more is being implied, and it seems the new No on 1 ad is trying to convince that this is a positive message. It is, of course, but if they want to get this hateful proposition voted down in November's election, that positive message needs to be deferred for another four weeks. Instead, the message needs to be: "Don't worry, your kids will still know absolutely nothing."

They also need to focus way more on this "outsiders" attacking Maine thing. Play up the angle that Maine is being bossed around by states two thousand miles away.

I thought their first ad (the one I have in the sidebar until November) was pitch perfect as an opening volley. It gave people an image of gay marriage that was completely desexualized -- notice the son is always seated between his moms, never the moms next to each other -- and emphasized the negative effect Prop 1 would have on (straight) children, rather than on gay spouses. This was a great reframing of the issue.

When the Yes On 1 assholes started spreading lies about indoctrination in schools and priests being forced to marry gay couples against their will under threat of imprisonment, though, I feel like the good guys needed to go way more on the attack than they have.

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