Apparently people were refusing to board the bus, which I ascribed to the height of bigotry... and still mostly do, though now after reading an article in which the Iowa governor blathers on a about the "message it sent", I wonder if an unfortunate confluence between the ad's layout and the standard DART artwork could have exacerbated the problem.
Am I letting my imagination run wild here? The only reason it occurred to me is because when I first glanced at that picture, I thought to myself, "Huh, I haven't seen the version with the arrow before. Where is that supposed to be pointing? I don't get it..." I didn't extrapolate it all the way to "Come ride the atheism bus!", but my fallible human brain had briefly perceived the arrow as being part of the ad.
Now, any reasonable person, even a theist, ought to quickly realize the arrow had nothing to do with anything. But given that some people are so fucking crazy they won't even buy something if the cost comes to $6.66, perhaps some of the Krazy Kristians thought it would be bad luck, maybe even inviting a lightning bolt from the clear blue sky, if they were to even briefly stand so that an arrow was pointing at them unintentionally implying a disbelief in God?
It wouldn't make me any less pissed if this is true, but it would make me slightly less confused...